What are Lead Capture Pages?
In my previous post, I was talking about getting referrals, mostly about buying them, but I mentioned that the best leads are the ones you get on your own. The way you do that is by using lead capture pages. You can create one on your own or you can use a pre-made one provided by a company or person who’s product you may be promoting.
So, what IS a lead capture page?
Lead capture pages are the pages that you use to capture prospects’ name and email and add them to your autoresponder.
Even if you are just building a mailing list, these are going to be the most important pages on your site. Why? Because these are your sales pages. This is where you are going to sell the benefits of being a subscriber to your list, and yourself.
Did you catch that? I hope so, because it is the one thing that most other people won’t tell you. But it is a very basic truth. So I will repeat it again. You have to sell YOURSELF.
This is a MAJOR point that a lot of people seem to forget when they are building their Lead Pages. Simply put - you have to tell your prospects why they should listen to you, instead of someone else.
Remember, there are thousands of people out there trying to get your prospect to join their list instead of yours.
There are basically 2 types of Lead Capture Pages:
The Gift Page
On this page you are going to offer your prospect a gift to join your mailing list/newsletter. You will give them a free ecourse, ebook, software, service or script in order to capture their name and email address.
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For a good example, look at this squeeze page I created:
http://www.trinale.com/1signupaday
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They have to provide it to be able to download your gift to them. It is a trade off. They get your gift and you get their email address. Once you get their email address, then it is up to you to provide them with useful information and get them to reamin a member of your list.
You will have those who sign up and immediately unsubscribe after they receive your gift. But you will wind up with a higher percentage who stay subscribed for an issue or two, just to see what you have to offer.
That is when the ball is in your court. You got them, now it’s up to you to keep them. If you go back and look at my squeeze page.
I don’t reveal on the squeeze page they will be able to rebrand the ebook with their own links and get to download the same page I use to build their own list. Just an incentive for those who hang around.
The Benefits Page
On this type of page you will sell the benefits of being a subscriber to your newsletter. This is where it is up to you to tell them exactly what they will receive by being a member of your list.
This is also where you will have to sell yourself. Here is what you are going to have to tell your prospect:
- What can you provide to your reader?
- Why should they listen to you?
On this type of page you are going to really have to sell. And I mean really sell yourself and your benefits. This is the hardest type of page to produce. BUT, at the same time, they produce the best kind of prospects for you.
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For a good example of this type page, take a look here:
http://www.trinale.com/squeeze2
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TIP
Don’t be afraid to get personal with your list. Tell them about yourself, what your qualifications are, why you got involved in Internet Marketing, what your goals are. Your subscribers will eat it up!
The more that they feel that they know you, the more they will trust you. The more that they trust you, the more likely they are to listen to your recommendations. The more they listen to what you recommend, the more money you will make. So, as I said, don’t be afraid to get personal!
A vital element of online marketing is that people are likely to do business with those they trust. The best online ways of building trust with a prospect is through autoresponder marketing.
Give your prospects something valuable, help them understand you can help them, and they will trust you and buy based on your recommendations
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