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By: Bryan Doyle
Want to build a huge opt-in list to leverage your Internet
marketing efforts but don't know where to start?
The effectiveness in which you build your list will depend
on the landing page that receives your traffic. The most
effective kind of web page you could promote that will
build your list the fastest is a squeeze page.
A Squeeze page is not merely a web page that provides a
capture form. A squeeze page's primary purpose is to
capture the information of website visitors, mainly their
name and email address.
The squeeze page is created to draw the focus and attention
of the visitor to applying action to one thing, opt in to
your list for more information. Once they are on your list
you will have the ability to follow up with them on a later
date and multiple times.
Some true squeeze pages have been known to have conversion
rates of 30-60% and some even higher. The conversion rates
mentioned here are the percentages of visitors that choose
to opt-in to a mailing list by filling in the form fields
available.
Now that we have clarified what a squeeze page is and its
purpose, we can now go on to what factors are necessary for
creating a high conversion squeeze page for building a list
of subscribers.
The heading is the most important for it is the first
contact point with your website's visitors. This is where
you must captivate them with an attention grabbing headline
which will compel them to continue reading your text. Your
headline must be clear of what you are presenting and your
copy must connect with your visitors on an emotional level.
Benefit driven words are needed in your heading because
your prospect will want to know how they are going to
benefit. In other words, they want to know, what's in it
for them? Your Web site visitors will only continue to read
on if they feel that you are offering something that can
help them in some way or give them something they want.
The body text is also very important because this is where
you compel your web site visitors to opt-in for more
information. It is crucial to reveal to them how the
product or service you offer can satisfy a need and desire
such as help them loose weight, make more money or become
more successful.
Your squeeze page is not going to be lengthy so you'll want
to focus on the top three to five things your market is
hungry for and present to them the answer or solution that
will satisfy their hunger.
For your text, all you need is a small paragraph or a few
bullets that will stimulate enough interest and desire for
what you are offering them. If they feel they can benefit
in any way they will want to know more information and will
subscribe to your list to get it.
Some of the most successful capture pages are not long and
wordy but are small enough that the whole web page can fit
inside of the browser window. This has been more effective
for many marketers for the purpose of capturing people's
information quickly and effectively.
A squeeze page should limit the number of choices your
prospective customer or subscriber can make. Not all
capture pages need to do this but for the purpose of
ensuring that your visitors first opt in, the squeeze page
should stay close to the format mentioned above. This will
give your potential subscribers two simple choices and
reduce confusion and help prevent them from changing their
mind.
One option that your visitor has is to opt-in and the other
is to leave your website. If your copy is compelling and
your message is clear, many of your visitors will choose to
opt-in to your list instead of leaving your website.
One component of your site that can greatly effect your
conversion rate is the words you have appear on your submit
button. Instead of using the word submit or subscribe,
you'll find your conversion rate will rise if you use an
action phrase that will express how your visitors will
benefit if they click on the button.
You want to compel your visitors to click on the submit
button and using words like subscribe or submit can turn
people off.
Use an action phrase that is written in their point of view
to persuade them on a personal level such as "Send my Free
report 'loose 30 pounds in 30 days!'" or "Free instant
access now!" and so on. This is a valuable element to test
and you will not want to overlook it. I would also suggest
to observe what other marketers are using on their submit
buttons to help you come up with your own ideas.
Now that you know how to create a high conversion squeeze
page, make sure you implement these methods and do your own
tests with fonts and colors used. That being said, make
sure that basic web design principles are followed and that
the web page is attractive to your eyes.
If you find your eyes are not following the text naturally
or squint while reading, you may have to make some
adjustments to your web page. Dark text on a light
background is a good rule to start with without getting
into too many details for the purpose of this article.
Most importantly, if you put to action the advice you
received from this article, and actively promote your
squeeze page, you will see an incredible increase in the
number of opt-ins you receive to your list.
About the Author
Bryan Doyle is an Internet Marketer and Publisher of
AssociateWise - Online Marketing and Business Success
Newsletter. To receive a wealth of valuable information
including FREE powerful reports and ebooks for building a
successful online business, visit his site here:
http://www.AssociateWise.com/free.html
Note: You can find more lead generators and resources by clicking here.
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