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By: Edward Gause
Many people come online for the sole purpose of seeking out a way to earn an income online?
Can it be done, seriously? Of course it can.
Thousands of people are doing just that. You can find lots
of tutorials out there (free and paid) that give you the
nuts and bolts about earning an income online.
I'm going to go a somewhat different direction in this
article.
What many people try to do is set up their business like a
traditional business. Perhaps they want to have consulting
service. If they are graphics designers, they set up a
graphics shop. If they are gardeners, they set up a
gardening service online.
But there are a few problem with the traditional approach.
* No momentum. You stop putting in effort. Business dries
up. No one really cares if you're gone. There's always
someone else ready and eager to take your place in the
niche.
* You have to do it all - all the time. Each new client
needs to be given your full time and devotion.
You should consider enhancing your business with methods and tools that will let you overcome these two problems.
You may have heard that you should start building a list of
people who desire to receive your emails.
The reason you want to do this is so they can buy your
products or service you have for sale. Additionly, if you do it correctly, you'll build relationships with people on your list.
This in turn will let you not only sell to them, but open
opportunities, perhaps, joint ventures, or help you solve a
problem, etc.
Here are a few recommendations for doing this the right way:
#1 - Use a good sequential autoresponder to automate and
manage your list. There are a few good autoresponder
services available. Two of the more popular are:
Aweber
http://www.trinale.com/recommends/aweber.php
GetResponse
http://www.trinale.com/recommends/getresponse.php
If you want total control, you can purchase the software, install and maintain your list on your own server. I personally use:
AutoResponse Plus
http://www.trinale.com/recommends/arp.php
#2 - Create or get rights to an autoresponder series that
combines both information and a sales pitch for a single
product. Don't mix up a lot of different products or you'll
dilute the power of repetition.
If you're no good at it or if you are nervous about writing, you may have to farm out the task.
You can go to a website like Elance to find someone willing to work with you at very reasonable rates.
Freelance Writing
http://www.freelancewriting.com/elance/
The autoresponse series automates the building of a
relationship between you and the people on your list. Once
it concludes, you can either start it all over again, or you can simply send them periodic emails that
relate to the same topic.
Advanced hint: you can combine several series sequentially.
For example, emails 1 - 5 could be about product #1. Email 6 could tell what you just covered and set
up Emails 7 through 15 that could sell product #2. Email 16 could set up selling product #3 and so forth.
#3 - Sign up with various affiliate programs that YOU have
reason to like. It is a must that you respect these
programs or it will come back to bite you in the long run.
Your credibility is at stake so do your homework here. Now
as you sign up for these, you can incorporate them into your AR series.
#4 - Similar to #3, sign up for various multi-level
programs. Again, make sure you like and respect them or your credibility is sure to suffer.
The beauty of these programs is that you begin to leverage the work of those who sign up under you (your
downline). If you attract go-getters, this can pave your way to a very impressive passive income.
Once you have at least the first two items in place, you can now start promoting your site.
You'll need to come up with reasons for people to sign up for your ezine, but that
subject (copywriting) is beyond the scope of this article,
and we'll cover it soon in another email.
As people sign up for your list, they'll start receiving
your series. You won't have to mail them individually.
They'll just plug themselves in and the system does the
rest.
The power of this system is that while you do a good deal of work to get it set up, once it is set up, you should have very little to do, other than to tweak it here and there to make it perform better.
With the time you will eventually get, you be more able to
promote your site. And as people get into your funnel, you
start making money.
Then you can begin tweaking your sales copy, increasing the
effectiveness of your ads, and more.
Do this and you'll enhance your business far beyond the
traditional ways. You'll generate momentum that persists
even if you take some time off, you'll automate the building of relationships with members of your list, and you'll be able to build on what you've got.
About the Author
Edward Gause is webmaster of the Trinale.com and publisher
of the Trinale Chronicle, a bi-weekly ezine targeting the
interests of novice netmarketers. Get the latest advice,
tips, and resources to help you succeed online.
To subscribe: mailto:subscribe2@trinale.com
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