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By: John Jantsch
You've probably heard me state time and again the importance of producing valuable content for your marketing
efforts and then offering that content, free of charge, in your advertising. This type of 2 step lead generation
strategy is a powerful way to stand out in a crowded field and allow prospects to sell themselves.
But, and this is always the rub, creating good content is
time consuming. Well, today I'm going to let you in a
little powerhouse tactic that will let you create dozens of
information rich reports and viral giveaways with a few
mouse clicks.
Thousands of business owners and marketers are pumping out
articles and tip sheets every day and posting them on
content hungry article directories with the hope that you
will come along and grab an article and post it on your web
site. This is a good strategy and one that I often
recommend.
However, this practice also offers the small business
marketer a great opportunity. If you know you would like to
offer a free report to entice web site visitors to sign-up
for your newsletter or just let you know that they are
interested in what you do, you can use these article
directories to create a "collection of articles" on nearly
any topic on the planet.
All you need to do is visit one of the more active
directories that I have listed below and search for content
that meets your industry, solution or even keyword phrase.
Next, take 10-50 of the best articles you find and drop
them into a Word document and give the entire collection a
name that rings true with the theme of the collection. You
should add a cover page that lists you and your web site as
the publisher, an introduction that sets the table for the
collection and contact information for anyone who wants to
find out more about you and your services.
With this approach you can create a very valuable
information product in about an hour. And, the authors who
spent the time to produce this content will love you for
doing it. (Of course, follow any rules that the article
directories require and always credit the originating
authors with the link that they provide in their resource
box.)
Now that you have your product you can feature it as
introductory giveaway, print and bind copies as an offline
marketing piece, use it a bonus with the purchase of
another product. . .there really is no limit to how many
uses you can find. Now that you know how easy it is to
produce such a product you may be tempted to produce one on
every niche topic within your business.
Here's another powerful twist on this strategy. If you do
plan to use your new report as a tool to promote your
business or products, you may find that the authors you
feature in your publication will help you. After you
compile your publication and convert it to a PDF file, send
a complimentary copy to each author and offer to host the
report for them if they want to send offer it to their
readers or subscribers. This may really send you some
additional traffic and subscribers.
If you are using this report to promote your product, offer
to brand it for your guest authors and allow them to use it
to promote your product with their own affiliate link.
Okay, so get on over to these article directories and do a
little searching. Don't forget to add some of your own
content too!
Add Me - http://www.addme.com/index.htm
Article Central - http://thewhir.com/find/articlecentral/
Article City - http://www.articlecity.com/
Article Finders - http://www.articlefinders.com/
BPubs - http://www.bpubs.com/
Constant Content - http://constant-content.com/
Ezine Articles - http://www.ezinearticles.com/
Free Sticky - http://www.freesticky.com/stickyweb/
Go Articles - http://www.goarticles.com/
Small Business Outpost -
http://www.smallbusinessoutpost.com/
Submit Your Articles - http://www.submityourarticle.com
Webmasters Library -
http://www.webmasterslibrary.com/articles/
Zinos - http://www.zinos.com/
About the Author
John Jantsch is a marketing coach and author of
http://www.ReferralFlood.com and
http://www.BlogLightning.com
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